Zeta Plus β€” Influence & UGC Hero
Zeta Plus β€” UGC S2 Approach
Our approach

A campaign structured
from A to Z.

Every campaign rests on a clear framework β€” no improvisation, no box-ticking.

01
Scoping

Goal scoping

Awareness, image, acquisition or conversion β€” we define from day one what we’re after. No campaign without a clear direction. Every creative and editorial decision flows from that initial goal.

AwarenessAcquisitionConversion
02
Audience

Target identification

Who we want to reach, and why. No effective campaign without a precise understanding of the audience β€” their habits, their platforms, their cultural codes and what truly engages them.

PersonaPlatformsBehaviors
03
Editorial

Editorial territory

The tone, the messages, the narrative angles. We define an editorial territory consistent with the brand so every creator asset is recognizable, authentic and aligned with your identity.

Brand voiceKey messagesAngles
04
Formats

Formats & platforms

Stories, Reels, long-form video, native UGC, integrations β€” we choose formats built for how each platform is actually used and how your audience behaves. Instagram, YouTube, TikTok: every channel has its own rules.

InstagramTikTokYouTube
05
Performance

KPI definition

We track what actually matters to steer performance β€” not just likes. Reach, engagement rate, CPM, conversions, sentiment: every KPI is chosen against the goal defined in step 1.

Reach & EngagementConversionsCPM / CPA
A framework that protects your brand

Every step of our approach guarantees the content produced stays true to your identity β€” even when it’s created by third parties.

+80
Campaigns managed
4.8%
Average engagement
+340
Creators in network
Zeta Plus β€” UGC S3 Creators
Creator selection

Followers aren’t everything.
Alignment is.

We select profiles that actually work for your brand β€” not just numbers.

Follower count is not a sufficient criterion. A creator with 8,000 highly engaged followers can outperform an account with 200,000 when the alignment with your brand is right.

β€œThe goal is to produce content that works, not to tick a box.”
Every selected creator is assessed against 6 criteria before we reach out β€” no exceptions.
Talk about your project
01
Content quality

Aesthetics, storytelling, technical mastery β€” the content has to be naturally good, not forced.

02
Brand fit

The creator’s visual universe and values must resonate naturally with yours.

03
Storytelling ability

Some creators inform, others make you feel. We look for the ones who engage through story.

04
A strong visual universe

A coherent, distinctive universe guarantees your brand is presented memorably.

05
Aligned values

A creator who shares your values produces authentic content β€” and it shows instantly.

06
Credibility with their audience

Their community’s trust is the real asset β€” far more than raw follower counts.

We don’t look for popular creators.
We look for creators who fit your brand.

Zeta Plus β€” UGC S4 Case Studies
Selected work

Campaigns that
actually delivered.

Two concrete examples of what we build with our clients.

Capte

YouTube Shorts awareness campaigns to introduce Capte β€” an automatic subtitling tool β€” to the Spanish market. Goal: organic visibility and new user acquisition through targeted creators.

Awareness & acquisition β€” Spanish market
YouTube Shorts
Micro-influencers
ES market
Content produced
YouTube Shorts
Main platform
ES market
Geographic target
Awareness
Primary goal
Tourlane

Instagram awareness and performance campaigns for Tourlane β€” a tailor-made travel platform β€” aimed at the French market. UGC and influencer content combined to maximize reach and conversion.

Awareness & performance β€” French market
Instagram
UGC & Influencers
FR market
Campaign type
Instagram campaigns
Reels & Stories Β· Native UGC
Travel micro-influencers
Hand-picked profiles Β· FR market
Instagram
Main platform
FR market
Geographic target
Awareness + Perf
Dual goal
Zeta Plus β€” UGC S5 Management
Campaign management

We handle everything.
You just approve.

From first creator outreach to the final report β€” simple, transparent, frictionless follow-through.

STEP 01
Outreach & negotiation

We identify, approach and negotiate with selected creators on your behalf.

  • Profile identification
  • Direct outreach
  • Rate negotiation
STEP 02
Brief writing

Clear, complete briefs so every creator produces exactly what’s needed.

  • Key messages & angles
  • Creative guidelines
  • Formats & deadlines
STEP 03
Production oversight

We oversee every production stage to guarantee quality, deadlines and brand consistency.

  • Content quality control
  • Deadlines met
  • Approval before publishing
STEP 04
Global coordination

A single point of contact, transparent tracking and regular reporting to steer with confidence.

  • Weekly check-in
  • Performance report
  • Ongoing recommendations
Our commitment

Simple, transparent
and frictionless.

You don’t have to manage creators, contracts or follow-ups. We take care of everything β€” you keep the vision and the final say.

A dedicated point of contact for the whole campaign
Clear, regular performance reporting
You approve content before every post
Zeta Plus β€” Influence & UGC Β· Test Pack
Influence & UGC
β†’ Test Pack

Test structured influence
in 1 month, no commitment.

Before committing to a full campaign, test our approach with 50 identified creators and 3 to 5 concrete UGC collaborations β€” in 1 month.

Ideal for brands that want to validate the potential of influencer marketing before investing further.

  • Identification of 50 creators matched to your brand
  • Creator outreach & negotiation
  • Creator brief writing
  • Management of 3–5 UGC collaborations + performance tracking
Test Pack
Influence & UGC
Structured influence & ready-to-use content
€ 790
1-month engagement Β· No long-term contract
Duration: 1 month
  • 50 creators identified & matched to your brand
  • Outreach & negotiation
  • Creator brief writing
  • 3–5 UGC collaborations managed & tracked
Start this pack No long-term commitment Β· Reply within 24h
Zeta Plus β€” UGC S6 CTA
ML
TR
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4.9/5 Β· 38 client reviews
340+ creators in our network
80+ campaigns managed
Let’s launch your next campaign

Ready to activate
the right creators?

A 30-minute call to define your strategy, identify the right profiles and launch your first UGC or influencer campaign.

Zeta Plus β€” Footer v2